A unique digital store / dancehall
Workshopping with Interior Design Student, we designed a new connected concept store for the former shoes-selling leader BATA. Using mapping and interactive retail, we renewed their customer experience.
Clients of Bata entering the store can wether order a personalized pair of shoes from an interactive touch screen. Perfect color, size and style !
They can select them from an interactive lighted wall as well, in order to filter the shoes according their availability.
Targeting younger customers, some saturday night the concert store « Bata shoes » becomes « Bata show », welcoming dynamic artists performing amazing concerts.
Software and Technics we used for this project