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résumé

Bata Sho

A unique digital store / dancehall

Workshopping with Interior Design Student, we designed a new connected concept store for the former shoes-selling leader BATA. Using mapping and interactive retail, we renewed their customer experience.

Customer journey

Clients of Bata entering the store can wether order a personalized pair of shoes from an interactive touch screen. Perfect color, size and style !

They can select them from an interactive lighted wall as well, in order to filter the shoes according their availability.

Targeting younger customers, some saturday night the concert store « Bata shoes » becomes « Bata show », welcoming dynamic artists performing amazing concerts.

Software and Technics we used for this project

1. Millumin - Mapping video on the maquette

2. After Effect - Artistic Video Effects

3. Principle - Touch Screen animations